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Regulations, Agro-Commodity Production, and Zero Deforestation

On February 29th, from 10:00 am to 5:00 pm (GMT-3), the event “Regulations, Agro-Commodity Production, and Zero Deforestation” will take place. This event is promoted by the Brazil Hub of the TRADE, Development & the Environment Hub (TRADE Hub).

Brazil faces significant challenges in achieving international goals that aim to balance agricultural production with biodiversity conservation. The Brazilian government itself has committed to achieving zero deforestation by the end of the decade, as ratified in COP28. Additionally, reducing deforestation has become a shared priority among both producing and consuming countries in agricultural trade. For instance, the European Union (EU) has established regulations prohibiting agricultural commodities linked to deforestation, while the United Kingdom (UK) is currently discussing the issue.

In this context, the TRADE Hub project seeks to provide data, analyses, ideas, and partnerships to accelerate the transition to a sustainable global trade system. The TRADE Hub Brazil, formed by the International Institute for Sustainability (IIS), WWF-Brazil, Institute of Forest and Agricultural Management and Certification (Imaflora), Brazilian Center for Analysis and Planning (CEBRAP), and the Public Policy Group of the Luiz de Queiroz College of Agriculture at the University of São Paulo (GPP/Esalq/USP), collaborates to influence policies and practices related to sustainable trade in supply chains in the country, exploring measures for deforestation-free production.

The event will showcase the main results achieved by the Brazil Hub, active since 2019, and feature speakers from significant organizations such as UNEP-WCMC, Itamaraty, the Embassy of the United Kingdom, University of Reading, IPAM, and PCI-MT, among others.

In-person attendance at the event will be by invitation only, but it is possible to follow the entire event through ZoomFill out the form and participate!

Complete agenda below.


The lectures will be delivered in Portuguese and English, depending on the speakers, with simultaneous translations for both languages for both in-person and virtual participants.



10:00 – 10:10 | Opening remarks

Matheus Couto (UNEP-WCMC, Brazil Programme Officer)

10:10 – 11:30 | Keynote panel: opening lectures on “the challenges of free deforestation in the governance of production and consumption of agricultural commodities”


Christopher Hawksworth (UNEP-WCMC, Research Grants Officer)


Sarah Clegg (Deputy Consul General of the United Kingdom in São Paulo, Brazil)

André Lima (Extraordinary Secretary for Deforestation Control and Territorial Environmental Planning at Brazilian Ministry of Environment)

Presentation on WWF-Brazil

11:30 – 12:30 | TRADE Hub pathways (A): findings and achievements


Matheus Couto (UNEP-WCMC, Brazil Programme Officer)


Louise Nakagawa (Imaflora and CEBRAP, Researcher in Governance and Sustainability)

Alberto Barretto (USP-ESALQ-GPP, Coordinator of Sustainable Rural Development)

12:30 – 14:00 | Lunch time


14:00 – 15:00 | TRADE Hub pathways (B): findings and achievements


Carolina Salcedo (IIS, Project Manager)


Bruna Pavani (IIS, Coordinator)

Marcello de Maria (University of Reading, Researcher)

Aisha Niazi (UNEP-WCMC, Communications Officer)

15:00 – 15:30 | Launch of the documentary video “Coexistence: Nature, Production and Trade in the Brazilian Cerrado”, produced by Hub Brazil

15:30 – 16:50 | Round table on “incentives and hurdles for Brazil producers for compliance with the EU and UK deforestation regulations


Isabel Garcia Drigo (Imaflora, Manager)


Isabel Rahal (Brazilian Institute of Environment and Renewable Natural Resources – IBAMA, General Coordinator of Strategic Management)

André Guimarães (Amazon Environmental Research Institute – IPAM, Executive Director)

Richard Smith (Produce, Conserve and Include (PCI) Institute of the State of Mato Grosso, Executive Director)

Marina Bragante (Aya Institute, Executive Director)

16:50 – 17:00 | Closure

Rafael Loyola (IIS, Executive Director)

*The agenda schedule is subject to change without prior notice.


For further information, please contact:

Related collaborators (8)

Related Partners (6)

Forestry and Agricultural Management and Certification Institute (Imaflora) The Brazilian Center of Analysis and Planning (Cebrap) Trade, development & the Envirionment Hub UKRI UNEP/WCMC World Wide Fund for Nature (WWF)