Fernanda holds a Masters degree in Marketing Communications from the University of Westminster in England, a BA in Social Communication from UTP-PR, a Bachelor in Graphic Design from UFPR and is currently pursuing a Bachelor degree in Biological Sciences from UFRJ. She worked in communication agencies and marketing communication departments of large companies and non-governmental organizations in Brazil and abroad. She was an intern in the Laboratory of Vertebrates - Department of Ecology of UFRJ, researching about fauna conservation in Agroforestry Systems. She is also the co-founder of an NGO focused on scientific dissemination. As Communications Manager of the International Institute for Sustainability (IIS) and the Centre for Conservation and Sustainability Science (CSRio), she develops communication strategies for scientific dissemination, sensitization of decision-makers and implementation of conservation projects at community level - specifically focused on behavior change.